Chris Godby

Chris Godby

Conversion Rate Optimisation Consultant

Conversion Rate Optimisation Consultant

I turn your traffic into revenue

By finding and fixing where your visitors drop off.

No obligation. Let’s see if we're a fit.

15+ YOE

2200+ optimisations

Latest result:

138% conversion uplift +£100k revenue

138% conversion uplift +£100k revenue

Spending on marketing before CRO is like filling a leaky bucket

You’re spending on marketing

Ads, SEO, content; you're driving traffic with time and money. It's probably costing a lot of time, money and effort.

But that traffic is leaking revenue

People land, click around, but too many are leaving without buying. Every leak costs you, every day.

And you can't fix what you can't see

Is it your positioning? Your UX? Your analytics data shows the drop-off but it doesn't tell you why.

From visitor to customer, here's how I turn your leaks into revenue

People arrive

Within 3 seconds: 'What is this, is it for me?' If it's unclear, they bounce. I clarify your positioning and fix your landing pages.

3-Second Test

Positioning

UX Copy

They engage

They're interested, evaluating. If there's confusion, slow load times, or friction, they drop off. I remove these barriers.

Speed

Clarity

UX Friction

They convert

They're ready to buy or sign up but lack of trust or added friction loses them at the finish line. I optimise that final step.

Trust Signals

Purchase Flow

Efficiency

What clients say

"You took our idea and made it even better. Really, really good work."

Kerry Hebert

UX & Design Director @ Visa

"Chris and his team were exceptional. Trustworthy, strategic and dependable"

Rob Stevens

Group Head of UX @ GfK

"For the results, it's absolutely good value. You can't really argue with the stats, can you?"

Nick Thompson

Executive Director @ Reading Rep

Client results

Reading Rep Theatre

138% increase in mobile conversions for Reading’s powerhouse theatre

Theatre/Events

Current client

Fuze AI

Our solar quoting tool converted 2x better than all other lead capture methods tested by major energy companies

B2B AI SaaS

Current client

EMVCo®

Co-authored 3DS payment UX standards used by every card network, bank and merchant worldwide

Enterprise fintech

2024

Visa

Optimised mobile feature adoption for Visa's global payments platform across 4 variants

Enterprise fintech

2024

Pricing

Booking from mid Nov

Hero

1 week

£980

Your hero has 3 seconds to convince visitors to stay. I'll optimise your hero's design and copy for today's attention spans and stop people bouncing.

Diagnosis

2 weeks

£2,500

I'll analyse your key funnels, find where you're losing revenue, and prioritise what to fix. Plus, 2-3 quick-wins you can implement immediately.

Execution

On-going

£3,800pm

Following a Diagnosis sprint (included). I’ll continually measure, test and improve. Results compound over 6-12 months, aiming for an 8-10x ROI.

FAQs

How quickly will we see results?

What size company do you work with?

What if I don't have a developer?

How many tests will you run per month?

What tools do I need?

What's the minimum commitment?

How is this different from hiring an agency?

How quickly will we see results?

What size company do you work with?

What if I don't have a developer?

How many tests will you run per month?

What tools do I need?

What's the minimum commitment?

How is this different from hiring an agency?

How quickly will we see results?

What size company do you work with?

What if I don't have a developer?

How many tests will you run per month?

What tools do I need?

What's the minimum commitment?

How is this different from hiring an agency?

©2025

Trading as Caboodle Digital Ltd